By World Bank

How should still the company zone have interaction in struggling with the worldwide burden of the AIDS epidemic? India's particularly low HIV occurrence price usually increases the query of if it is in company zone curiosity to allocate assets to wrestle HIV and AIDS. The 5 case experiences during this document characteristic a variety of Indian businesses that felt forced to interact during this struggle and identification allocate assets with a view to achieve this. The demanding situations those businesses encountered and cutting edge tools they used to surmount those demanding situations function important classes for these attracted to launching comparable intiatives.

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Extra resources for Corporate Responses to HIV AIDS: Case Studies from India

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These volunteers, who serve as a link between the medical center and the village population, received training in communication skills and on such topics as modes of HIV transmission, safe behavior, condom promotion, and identification of sexually transmitted infections. Reliance has also provided training to local medical personnel aimed at increasing their awareness of and responsiveness to the concerns of HIV-positive people. The program has targeted doctors from urban health centers, the Employee State Insurance Scheme hospital, primary health centers of Surat district, and other private practitioners.

Behavioral change. Truckers repeatedly exposed to the same information experience message fatigue. In addition, repeated interventions targeted at the trucking community have resulted in negative branding, stigmatizing truckers as people who practice 45 46 Case Study: Transport Corporation of India unsafe sexual behavior. The program is therefore devising new forms of communication to increase its acceptability to the trucking community. One innovation, Magnet Theater, involves truckers themselves as the protagonists in theater performances.

Project Kavach has therefore located its “Khushi” (a Hindi word for happiness) clinics at 17 major trucker halt points in nine Indian states. Each halt point sees about 20,000– 30,000 truckers a year as they stop to rest and to repair their vehicles and the like. 4 million long-distance truckers (drivers and crew members) nationwide through clinics, peer education, and condom distribution. To run the clinics and undertake other activities, the TCI Foundation has contracted with NGOs across the country.

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