By Brenton D Faber
Brenton D. Faber’s lively account of an instructional consultant’s trip via banks, ghost cities, cemeteries, colleges, and political campaigns explores the tenuous relationships among cultural narratives and organizational change. Blending Faber’s firsthand reports within the learn and implementation of switch with theoretical discussions of identification, business enterprise, constitution, and resistance inside of contexts of swap, this leading edge ebook is one of the first such communications reviews to profile a pupil who's additionally an entire player within the initiatives. Drawing on theories of Michel Foucault, Anthony Giddens, and Pierre Bourdieu, Faber notes that fluctuate occurs within the realm of narrative, within the tales humans tell. Faber argues that an organization’s id is created via inner stories. while the organization’s inner tales are in keeping with its exterior tales, the organization’s identification is constant and effective. while inner tales contradict the exterior tales, in spite of the fact that, the organization’s identification turns into discordant. switch is the method of realigning an organization’s discordant narratives. Faber discusses the case reviews of a transformation administration plan he wrote for a city-owned cemetery, a cultural switch undertaking he created for a downtown alternate tuition, and a political crusade he assisted that excited by developing social swap. He additionally contains specific reflections on useful methods teachers can turn into extra fascinated with their groups as brokers of innovative social switch. that includes six illustrations, Faber’s distinct examine demonstrates in either type and substance how tales paintings as brokers of switch.
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Additional resources for Community Action and Organizational Change: Image, Narrative, Identity
The stories people tell about change occur in this intersection between narrative and image. Although the term “narrative” is often used interchangeably with the term “story,” I am using narrative to refer to a smaller but necessary component of stories. Stories of change are products of identity, communication, narratives and images, discordance, and realignment. As such, they are about much more than narratives. However, narratives do play an essential, constitutive role within the story. Narrative.
14 In this way, a narrative stands in for, or represents, our experiences, and it enables us to construct an identity within these experiences. Shortly after I completed my work with Access, my wife, Rebecca, and I moved north so that she could begin teaching at a Canadian university. ” Chapters 4, 5, and 6 emerge from these experiences and detail my attempts to actively create change within these organizational and community contexts. Chapter 4 narrates a story of organizational change at MacKenzie College’s program in massage therapy.
22 As Cherry shows, ethos enables a speaker to gain credibility with an audience; however, as Gary Hatch notes, this credibility is gained only insofar as the audience is willing to concede it. 23 In the same way, an organization’s image is constructed and held by the audiences of its communication and derives from more sources than just the organization’s own communication. This image is an important reflection of how the marketplace views the organization, how customers perceive products, and from where potential difficulties, boycotts, campaigns, or customer dissatisfaction may emerge.
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