By Phillip Khan-Panni

With examples and speech feedback, this e-book presents a template for buying your aspect throughout in precisely a minute. the writer exhibits the reader how one can filter out info and current proof successfully.

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Additional info for 2-4-6-8 how do you communicate?: how to make your point in just a minute

Sample text

A speech or a presentation, and even a statement of your point of view, should be couched in persuasive terms if you want others to adopt your thinking and take action upon it. Let’s talk about persuasion Start by assuming that your listeners are not yet terribly interested in your point of view or your proposition, whatever it happens to be. Your task is therefore to arouse their interest and take it up to and beyond the point of acceptance, which we shall call the ‘buying level’. Step One is to attract their attention.

It’s far better to stay silent if you have nothing to say, than to open your mouth and remove any doubt. 33 2-4-6-8 How do you Communicate? The story of Demosthenes Have you heard the story of Demosthenes? He was one of the greatest orators of all time, and lived in ancient Athens at the time when Philip of Macedon (father of Alexander the Great) was the dominant force in the region. Demosthenes was an orphan whose guardians robbed him of his inheritance, so when he came of age he resolved to sue them.

If you need to use jargon, explain and interpret it. If you are going to use initials or an acronym, spell it out the first time you use it. For example, if you want to refer to a USP, call it ‘the Unique Selling Proposition or USP’. Ensure that no one will be embarrassed about not knowing jargon. Never risk losing the attention of those who need to work out what the initials or jargon might mean. Facts tell, feelings sell Why should you bother? Because you need to capture and retain your audience’s attention and interest.

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