By Sue Gaulke

This advisor provides one hundred and one audience-tested anecdotes, stories, prices and insights designed to assist readers develop into pleasing, inventive and enjoyable presenters. It teaches "how-to" abilities and learnable behaviours that may be positioned to quick use. details on controlling nerves is additionally integrated.

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Be creative. Embellish the topic with the most interesting and pertinent information possible. The following examples expand the three main points in the customer service presentation. 1. Empower: Create a trusting environment. It's OK to make mistakes. Ford Motor Company story. I'm 100 percent behind this. Don't just pay lip service to the word empower. Four stages of empowerment. 2. Handle moments of truth: Definition and examples. Shoe store experience-what would you do? What to do when a ''moment of truth" occurs.

Tell them why. Tell them to go do it. If they're not going to change in some way after your presentation, why bother making it in the first place? Give them a pat on the back. Give them encouragement. 3. Make them laugh. If you can add the element of fun and laughter to your presentation, you'll experience a very special audience bond. People who laugh together develop a type of hallowed harmony, an energy that reaches way into the gut. Of the three soul-reaching elements, this is the toughest one for most people.

And best of all, it's quick and easy. 20. Spin an Idea Web To get started on your presentation, you'll need a large piece of blank paper, a pen, and a timer. I think you'll be surprised at how many ideas you can generate in a very short period of time. 1. Start with a blank sheet of paper. 2. Write down the topic of your presentation in the middle of the paper, and circle it. Page 26 3. Before you start, get into a spontaneous, kidlike frame of mind. There are no rules and no boundaries. Write fastthe faster, the better.

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